With summer on the horizon, it’s the perfect time to refresh your swimwear collection. The UK is home to some seriously stylish labels — from bold, standout designs to clean-cut minimalism and sustainable favourites.
From cult favourites like Hunza G to the timeless elegance of Melissa Odabash, British swimwear is setting the tone for summer 2025. Expect flattering fits, thoughtful details, and pieces made for both lounging poolside and active beach days.
We’ve rounded up the most stylish UK swimwear names to shop now — whether you’re packing for a dream escape or planning to soak up the sun closer to home.
If you’re searching for timeless swimwear that feels as good as it looks, Away That Day should be on your radar. Founded in London, this premium label proves that sustainability and style can go hand in hand.
The heart of Away That Day’s appeal lies in its effortlessly flattering fit. Sculpting one-pieces, like the signature two-tone style, are designed to contour without feeling restrictive. The Palma bikini top is another standout — minimalist, supportive, and finished with delicate straps that elevate the look.
The colour palette moves from soft neutrals like mocha and ivory to seasonal shades like ocean blue and violet. Whether you’re mixing and matching or making a statement, the styling possibilities feel endless.
For the woman who wants her holiday wardrobe to feel modern, elevated, and well-made, Away That Day is the kind of swimwear you’ll come back to year after year.
Bold, playful, and impossible to scroll past — Paper London brings a fresh, confident energy to the swimwear scene. Known for its standout colour-blocking and sculptural cuts, this British label is all about swimwear that makes a statement without shouting.
Design is at the heart of Paper London’s appeal. From high-waisted bikini bottoms with a retro twist to sharply cut one-pieces that double as bodysuits, every style feels modern yet wearable. Their mix of vibrant tones — think cobalt blue, burnt orange, and sunshine yellow — adds a feel-good pop to any holiday look.
There’s also a strong sustainable story behind the brand. Fabrics are sourced from regenerated materials, and collections are produced in limited runs to reduce waste. If your swim style leans bold, fashion-forward, and unapologetically fun, Paper London is a must-have in your summer lineup.
When it comes to luxury swimwear with an effortlessly polished feel, Melissa Odabash is in a league of her own. Loved by A-listers and royalty alike (yes, Kate Middleton is a fan), the brand is known for its sleek silhouettes, refined detailing, and jet-set-ready style.
Melissa Odabash designs each piece to flatter — from classic halterneck bikinis to chic one-pieces with subtle ruching or gold hardware. The colour palette stays timeless with elegant blacks, crisp whites, nautical stripes, and soft pastels that never go out of style. Whether you’re poolside in Capri or lounging at your local lido, these are the pieces that instantly pull a look together.
Crafted in Italy and built to last, Melissa Odabash is perfect for anyone ready to invest in swimwear that feels both elevated and effortlessly wearable.
Understated, modern, and quietly cool — Toco Swim is the kind of brand that does more with less. Designed and handmade in the UK, it’s all about clean silhouettes, soft fabrics, and a muted, wearable palette that feels effortless and elevated.
The focus here is on fit and feel. Styles are minimal but thoughtfully cut — from scoop-neck one-pieces that flatter the body to barely-there bikinis with a refined edge. You won’t find loud prints or many details, but timeless shapes that move with you.
Toco Swim is also built on a slow fashion ethos, using deadstock and recycled materials in small runs to minimise waste. If your ideal swimwear is simple, sustainable, and seriously chic, this one’s worth bookmarking.
No UK swimwear round-up is complete without mentioning Hunza G — the cult-favourite brand behind those instantly recognisable crinkle-fabric swimsuits. Made in London and famous for its signature one-size-fits-most approach, Hunza G has become a go-to for cool girls everywhere, from Hailey Bieber to Rosie Huntington-Whiteley.
Hunza G’s magic starts with the fabric — stretchy, textured, and incredibly comfortable. It hugs the body without digging in. No padding, no fastenings, just simple design that flatters (almost) everyone. The Square Neck swimsuit stands out with its clean shape and timeless appeal. Bandeau tops and high-waisted bikini sets deliver that same sculpted, laid-back feel, all available in a rainbow of shades.
If you want swimwear that’s easy, flattering, and effortlessly cool, Hunza G delivers every time.
If your swimwear taste leans refined, minimal, and quietly luxurious, Talia Collins will feel right at home in your wardrobe. Founded by a former Vogue stylist, the brand is all about elegant, well-cut pieces designed to flatter without fuss.
Talia Collins is all about clean lines, soft matte fabrics, and a muted, sophisticated palette. Think olive green, navy, blush pink, and crisp white — timeless tones that go with everything. Styles like the Signature One Piece and The Belted Bikini offer subtle structure with a fashion-editor feel. Each design is pared-back, but with just enough detail to stand out. Sustainability runs through the brand’s DNA. Fabrics are made from regenerated nylon, packaging is recyclable, and everything is produced locally in Europe.
If you’re after thoughtful design and timeless style, Talia Collins is one to know.
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