As we gear up for the 2025 swimwear season, fresh trends and reimagined classics are set to dominate beaches and poolsides worldwide. This year’s collections not only blend statement pieces with timeless staples, but also introduce playful prints that demand attention. For instance, leopard print is making a bold comeback, adding a touch of glamour to bikinis and one-pieces. At the same time, polka dots offer a nostalgic twist, giving modern swimwear a retro flair. Meanwhile, regional styles continue to shape the global market. UK brands lead the way with their focus on timeless designs and neutral tones, appealing to those who favor minimalism. On the other hand, Australian and US labels lean into vibrant prints and breezy cuts, perfectly reflecting their sun-soaked, carefree lifestyles.
Scroll through this edit to see where to find the best piece for yourself, here are the best bikini and swimsuit brands to shop in 2025…
Away That Day is a London-based brand making waves with its commitment to sustainability and chic, minimal designs. They design their swimwear using eco-friendly fabrics, such as regenerated nylon, while still delivering on style. You can expect flattering cuts and neutral tones that go beyond seasonal trends. This makes their pieces perfect for anyone seeking a blend of sophistication and sustainability.
Sommer Swim combines the essence of Australian beach culture with its luxe swimwear collections. Known for its Brazilian-cut bikinis and vibrant prints, this brand is all about celebrating femininity and confidence. The quality fabrics and attention to detail make Sommer Swim a go-to for those seeking a bold yet elegant beach look.
A household name in Australia and beyond, Seafolly is renowned for combining comfort, quality, and timeless style. From classic one-pieces to playful bikinis, their designs cater to all body types, making it a trusted choice for beach lovers worldwide. Seafolly continues to innovate while staying true to its heritage of creating versatile and durable swimwear.
Founded by social media icons Natasha Oakley and Devin Brugman, Monday Swimwear has built a cult following with its flattering, body-loving designs. The brand is celebrated not only for its size-inclusive range but also for its emphasis on comfort and confidence. Furthermore, its signature neutral palette and luxurious fabrics elevate every piece, making it feel like an investment in effortless style.
Frankies Bikinis is synonymous with playful, youthful designs and trend-setting styles. Loved by celebrities and influencers alike, the brand stands out for its daring cuts, pastel hues, and innovative textures. Beyond that, their collections consistently push the boundaries of traditional swimwear, making them a go-to for anyone eager to make a statement poolside.
Solid & Striped champions classic swimwear with a modern twist.Thanks to their clean lines, bold color blocking, and vintage-inspired silhouettes, they have earned a loyal following. Moreover, the brand’s ability to blend simplicity with standout style has made it a staple for those who appreciate understated elegance.
Famous for its signature crinkle fabric, Hunza G has redefined comfort and style in swimwear. The one-size-fits-all approach is both innovative and inclusive, offering a flattering fit for a variety of body shapes. Additionally, with its vibrant colors and retro aesthetic, Hunza G pieces are a must-have for fashion-forward beachgoers.
A symbol of luxury swimwear, Melissa Odabash is favored by celebrities and jet-setters. Her designs embody sophistication, with sleek cuts, subtle embellishments, and high-quality fabrics. As a result, Melissa Odabash swimwear is ideal for those seeking an elevated, resort-ready look.
Founded by Israeli models Neta Alchimister and Noa Beny, BANANHOT is known for its sexy, eye-catching designs. The brand embraces bold colors, cut-out details, and daring silhouettes, appealing to those who want to turn heads on the beach. Despite its playful aesthetic, the quality craftsmanship ensures long-lasting wear.
Swimwear brands from around the globe are setting the tone for the 2025 season with their standout designs, premium quality, and bold aesthetics. Whether you prefer classic neutrals or bold prints, this season brings a wide range of styles to match every taste. Moreover, this year brands are doubling down on eye-catching designs and high-quality craftsmanship. As a result, they are ready to shape and elevate the summer wardrobes of fashion lovers everywhere. Choose the perfect swimwear for yourself, add sunglasses & straw bag and get ready for your holidays!
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